Using Social Media to Boost In-Store Sales [Infographic]

Using Social Media to Boost In-Store Sales [Infographic] As the world of retail becomes increasingly omnichannel in nature, the online world and the brick-and-mortar store are now very much seen as complementary pieces of the same whole. As of 2018, 74% of customers admit to using social media to help them with their purchase decisions. Social media is a useful resource for brick-and-mortar stores as it can influence potential customers at every stage of the buyer funnel, whether it’s spreading awareness, winning them over, driving purchases or building brand loyalty. In Order to Survive in the Digital Age, Retailers Must Get Social. Today’s customers have a number of points of contact with retailers, consequently they now expect their experience to be seamlessly integrated across any and all channels. In order to reap the benefits of social media, it is therefore crucial for retailers to invest time and resources into making sure that the customer experience is consistent across all online and offline channels. One thing of doing this is by keeping your staff updated on online offers so that they can advise customers and stay in the loop. If you would like to find out more about how to develop creative and strategic social media strategies aimed at driving in-store sales, you may be interested in reading the below infographic from the guys at Colourfast. This handy graphic outlines the many ways in which retailers can integrate their social presence with the in-store experience and provides some interesting case studies from successful brands for inspiration. Read the infographic below to learn more about how to use social media marketing to boost in-store sales.